Yes, ridiculous. I think this is one of those stupid uses of statistics that the media are so fond of. I can well believe that the price of houses whose address is Lane are on average higher, since more quiet and spacious - formerly rural - streets are often called Lane and it would be logical if the average house on such a street was on average larger. But that doesn't mean it's more expensive BECAUSE the address is Lane.

So, how did you do with NaNoWriMo?

I can see it now, a mad rush of city officials renaming streets and drives in some misguided economic betterment program.
here in new york city, that very same idea has spread to entire neighborhoods. i am entirely convinced that the surge of newly named neighborhoods is some development-attractive scheme. It used to just be Greenwich Village, and Soho. Now we've got D.U.M.B.O, Noho, and RedHook.. we'll be overrun with hipster neighborhoods soon enough.