Translators and networking

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Up until December 12th, 2006, this website attracted a lot of visits and consequently, a fair amount of enquiries from new prospective clients. It was either on the first of second Google page for searches such as "English to French translation" or "French translator", my top keywords, which meant that the right people were finding it. This doesn’t mean that I gained new clients on a weekly basis, but it generated enough interest for me to develop my client base gradually over time and was an effective marketing tool. Then December 12th came. Suddenly, the traffic coming from Google searches dropped, and the loss was as sudden as it was spectacular. The daily visits went from around 800 to around 200 on average. The reason for this is as arcane as Google’s working. Do a search for "sudden drop in traffic" and you’ll see that this happens all the time, to a lot of people, and that nobody knows what to do about it. This meant that I could no longer rely solely on this website to make new contacts and acquire new clients, which is central to all freelancers.
One of the things that I decided to do in order to counter this indexing problem is to have a go at networking in Brighton. One of my office friends is a big networking fan and convinced me to go to a breakfast event organised by the City Business Club. It was very good. Two speakers talked about how to create and maintain a network and how to introduce oneself effectively, and I got to chat pleasantly to a marketing manager, an architect and a career development specialist. Strangely enough, both the marketing manager and the architect said they might well need a translator in the future. Even if nothing comes of this, I had a nice time and I can see that meeting new people and creating links within the local business community is bound, at some point, to benefit me. I also like the idea of being well-connected and as such, able to recommend and help out trusted colleagues as the need arises.

By | 2016-10-18T15:49:50+00:00 June 27th, 2007|Marketing and networking|5 Comments

About the Author:

Celine
I am Céline Graciet, a freelance English to French translator. Since 2003 I’ve been writing on all sorts of areas linked to translation and the life of a translator.

5 Comments

  1. xensen June 28, 2007 at 4:34 am

    This happened to me. I found that I was suffering from some kind of penalty and had to do a reinclusion request. But you are not banned because the “site:” query returns your pages and you rank first for your own domain name.
    I suggest you check out webmaster world (http://www.webmasterworld.com/forum30/)to see if you are suffering from the -30 or the 950 penalty. That site has a lot of noise per signal but it’s still a good place to get started. Good luck!

  2. céline June 28, 2007 at 8:39 am

    Thanks for the tip xensen.

  3. Bela June 30, 2007 at 2:12 pm

    I’m beginning to think Google is evil. It is currently being sued by a London businessman because there is offensive material about him on a business forum. According to The Standard, he’s been able to sue because ‘US judges have ruled search engines are immune from defamation lawsuits but the same rules do not apply in Britain’. I mention this because I would have cause to sue them too for exactly the same reason, except I obviously don’t have the means to do so. It’s more than a little irritating.
    I’m sorry you’ve suffered a drop in the number of clients because of Google and hope networking does the trick. 🙂

  4. Baltic Polyglottic July 2, 2007 at 5:47 pm

    Celine, I found a good piece of advice about the problem on the Brazen Careerist blog (which is quite useful, if somewhat geared towards the US markerplace.) Check this
    http://blog.penelopetrunk.com/2007/06/29/coachology-redesign-your-blog-and-get-more-readers/

  5. céline July 2, 2007 at 6:32 pm

    Thanks everyone! One thing is sure: Google has got an awful lot of power…

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